Step 1: Develop
Got an idea for a blog entry? Let it percolate for a little while. It doesn’t have to be long. My percolation time has ranged from minutes to months -whatever you feel is needed to feel out that idea a little. If you REALLY want to (and keep in mind I almost never do this) you could write an outline.
Step 2: Write
Write whatever bubbles forth on your chosen topic, even if it seems like you are veering off the point.
Don’t forget to save your draft regularly.
Step 3: Edit for Grammar!
This is where I usually fail miserably. I am always so anxious to publish my blogs I hit the button and then realize it needs major editing for grammar. Seriously, try to edit the grammar before your publish, it can save you from some embarrassing mistakes. If someone decides to re-blog you or quote you, embarrassing mistakes can become permanent.
Using “their” instead of “they’re,” is actually not the worst sort of mistake you will make. It is almost impossible to avoid accidentally using a few homonyms when your thoughts are streaming out. Although, if you have ever accidentally been caught using “wood” instead of “would, it can be pretty embarrassing. Leaving out a “not” or other important word that you intended to include is one of the most frustrating and potentially embarrassing mistakes. e.g. “I do not like racist people.” Imagine accidentally leaving off the key word in that sentence.
Step 4: Sleep
Sleep on it. Don’t publish it yet if you can avoid it. This is really hard because of the instant gratification that is blogging. Short entries do not typically need this step but it is especially important for longer blog entries. I almost never follow this rule, and I am putting it here because I know I should be doing it. It is crucially important that you do this before the next step.
Step 5: Edit for clarity.
You probably threw down a few redundant points, phrased something in an unclear way, or got a little more informal than you meant to. This is when you can fix all that. It happens to me all the time that I reread a post from a day or two earlier and cannot believe that I thought it was good writing when I published it. When you just finished writing is actually the worst time to publish it, because you understand at that moment why every word you put down is there (or at least you think you do). Twelve hours or even a day later that fragment you stuck in for emphasis, might suddenly appear more like half a row boat floating around by itself than a cogent point emphasizing a previous sentence.
Step 6: Publish
This is a good time to ask for feedback from friends or colleagues if you feel like you are making a pretty subtle point, or have not made your ideas clear enough. Keep in mind you can still edit after publishing, but you cannot edit quotes of your work that other people have written. Don’t forget to tag and categorize if you have not already. These are the little things that can make your writing easier for its intended audience to find.